The construction industry is very competitive, but with the right marketing strategies and SEO efforts, you can gain numerous repeat customers. How to do it and where to start? Our suggestions below.
We can forget about the times when advertising your services on flyers or billboards was the best option. Nowadays, we spend more and more of our lives on the Internet – not only searching for information that interests us, but also establishing contacts, looking for products that suit us and shopping. Therefore, it is worth meeting the expectations of potential customers and taking care of good visibility on the web. Why? If your (construction) business is visible online, it will gain more customers and record higher profits. However, achieving the desired online visibility is not as easy as we might think, and this is because of the high competition. So what do we need to do to achieve our goals and gain customers? Start with positioning and support, which is necessarily in it. You need to know local SEO Google, salutary in the case of small companies. If you aim higher, check the best Las Vegas SEO, or widely known SEO Kansas.
The essence of positioning
If your construction company does not yet have a website, then set it up as soon as possible. It can serve as a business card or be combined with an online store, where customers will be able to store in a convenient and fast way. When you have your own website, you need to take care of its positioning. What is website positioning? Simply put – optimization of content. With proper optimization, your website will be well read by Google robots. This will result in better visibility in search engines, which manifests itself in the fact that the site is on the top positions in search results. So how should a website be optimized?
First and foremost, you need to make friends with keywords, both short and long ones, called long tail. The keywords must match the industry, the company and the products you offer. Properly chosen, they will bring more customers to our site. Key phrases can be woven into information about the site, category and product descriptions and industry articles.
Here we come to content marketing, which also plays a significant role in the positioning process. Content marketing involves creating unique content, i.e., content that does not appear on other sites. This strategy is widely using in cooperation with SEO agencies like those best Las Vegas SEO teams. Agency services contain Copywriting, priceless in order to create unique and attractive content. The texts should also be interesting because they will increase traffic to the site. The construction industry provides a great opportunity to create a blog and publish expert articles on it, share construction and DIY tips. On the blog, it is also worth bragging about the effects of work and inserting photos.
In the process of positioning you cannot forget about the technical and visual aspects of the site. Make sure it is easy to read and navigate. This will be helped by a clear template and proper description of subpages, which will not lack the necessary information.
Local SEO Google – a dream solution to show in local area
If you run a construction company, think about your local area. Meet customer expectations around You with local SEO Google, and show how valuable the firm is next to them. You can even set up an e-shop on platforms specially created for such purposes, for example, PrestaShop. Agency SEO Kansas, or one of many others can help You with it.
PrestaShop is a complete and innovative e-commerce platform that is very popular. Its advantages include:
- easy to use,
- friendliness for mobile devices,
- intuitive management,
- many additional features that can be selected according to your needs,
- advanced administrative functions.
What is important, PrestaShop helps in positioning our store. It should be noted that e-shops need to be positioned similarly to websites. The thing is, it’s difficult to process this by Yourself. You require an expert hand. Best Las Vegas SEO agency or team SEO Kansas, they’re just waiting for Your call. Of course, You can even work internationally, but local SEO Google is as powerful as we can’t even imagine.
How to position an online store on PrestaShop? Optimizing an online store is not very different from optimizing a website. We also need to focus on keyword selection and good design of the store. On PrestaShop we can also install additional plugins that will help us in optimization. What modules for PrestaShop will help in positioning? On this platform we will find more than 3000 modules, but it is worth paying attention to:
- SEO Expert,
- SEO Alt Image Tags,
- SEO Audit,
Premium Google Analytics Enhanced Ecommerce.
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