How to improve your online shop? Start with SEO audit!

Casandra Greer
It takes approx. 4 minutes to read this article

Businesses big and small are turning to the internet to run their operations, and if you want your business to be successful, you need to make sure that your website performs well in search engines. When you run an online business, there are always multiple opportunities to increase your profit margins and sell more products or services. You need to take advantage of every opportunity to expand your business, and one of the best ways to do that is by performing an Shopify SEO audit

Why Shopify platform needs an audit?

Shopify is a platform that allows you to create an online store. It provides you with everything you need to get started, including a customizable platform, shopping cart, and payment processing. Plus, it has built-in SEO features to help you rank higher in search engines and drive more traffic to your store.

If you want your Shopify store to rank high in SERPs, then you need to make sure your site is optimized for search engines. An audit can help you identify any areas of improvement so you can make the necessary changes. Website traffic, clicks, conversions, leads, sales. You need it all. Auditing won’t actually solve your problems, but it will tell you where to look for them and how to fix them to achieve your goals.

Who should do an audit for you?

An expert should always do your audit because they have the experience and knowledge necessary to give you an accurate assessment of your website’s current state. iCEA SEO Agency is able to identify any areas that need improvement and provide you with recommendations on how to fix them. Plus, an expert can also help you track your progress over time so you can see how your efforts are paying off.

What tools can help me with the audit?

Of course, you can also take care of it yourself, but for that you need tools. Manual work will take ages and will not help much.

There are a few different types of tools you can use to help with your audit. First, you’ll want a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. This will help you identify which keywords you should be targeting. Second, you’ll want a competitor analysis tool like SpyFu or SEMrush. This will help you understand what your competitors are doing and how they’re ranking for the keywords you’re targeting. Third, you’ll need a competitive intelligence tool like Ahrefs or Majestic. These will tell you about links pointing to other websites from yours as well as backlinks pointing at your website from other websites.

What factors have impact on my rankings?

SEO is constantly changing, which means what worked last year might not work this year. That’s why it’s important to keep up with the latest trends and changes, and one way to do that is by conducting an audit. Here are a few factors that can have an impact on your rankings:

  • age of your website;
  • number of backlinks you have;
  • quality of your content;
  • website’s loadig time;
  • website’s mobile friendliness.

How does the process look like?

First, start by conducting a crawl of the website with Google’s Webmaster Tools or Screaming Frog’s online crawler tool if there are any problems found during the crawl that need addressing, fix them.

The report created as a result of the audit consists in analyzing the competition and the current visibility of the website in organic search results. In the longer term, the most important elements of on-page and off-page SEO:

  • titles and subtitles,
  • meta tags (title tag and meta description),
  • headers,
  • URL address,
  • keywords and phrases,
  • sitemap.xml,
  • robots.txt file,
  • multimedia (photos, images, videos),
  • contents and product pages,
  • internal linking,
  • page layout,
  • charging speed,
  • responsiveness and mobility,
  • external linking,
  • social media and blog.

Time depends on the current condition of the site, its complexity and size. For small pages, it can take anywhere from a few days to two weeks. However, if we are dealing with a highly developed website, even up to a month.

Wrapping up

If you’re serious about marketing your Shopify store, then you need to make sure you’re doing everything you can to optimize your site for search engines. And that includes conducting regular audits. Make it a routine and something you do on a quarterly basis.

Main photo: Nataliya Vaitkevich/pexels.com

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