A technical SEO guide. How should I start my on-page optimization? 

Casandra Greer
It takes approx. 5 minutes to read this article

On-page search engine optimization may be the most basic, but it’s also one of the most important forms of search engine optimization. On-page SEO can help you tweak your web pages in order to maximize their effectiveness in organic search results, and this guide will show you exactly how to do it. This article will cover everything from keyword research to writing great content and optimizing it with rich snippets so that you can attract more traffic from Google and other search engines.

Meta tags

Title tag

It helps search engines understand what your page is about, and they can also influence click-through rates. A title tag typically appears at the top of a browser window as soon as someone visits a web page. Search engines will use this tag to identify which website you want them to rank for a given keyword or phrase when someone types it into their search engine of choice.

So how do you optimize a title tag? You should start with identifying keywords that are important to you and relevant to your content. You then should decide on a key message for your title tag, preferably in under 65 characters. You can then format your title tags in HTML with bolding and capitalizing certain words that are more important than others.

Meta description

A meta description is a short description of a page’s content that appears in the search engine results pages. It is made up of one or two sentences and should include the keywords you want to rank for. It can influence click-through rate from the SERP. You can increase your chances of ranking for a keyword by including it in your meta description. Here you have 150-160 characters at your disposal, so it’s worth coming up with something eye-catching.

H1 headings

H1 headings tell search engines what your page is about, and they can also help improve your click-through rate. Try to include keywords in your title so it matches the rest of the content on the page (and makes it easier for readers to find). Make sure that each heading is only one word, this will help keep things concise and organized.

Friendly URL structure

A friendly URL is easy to read and understand, and it can help your website rank higher in search results. Use keywords in your URLs, keep it short, use hyphens to separate words in your URLs, avoid using special characters in your URLs and make sure your URLs are case-sensitive.

Keywords

Keywords are the terms or phrases that people use when they search for something online. Some of the most common types of keywords you will want to include are long-tail keywords, short-tail keywords, keyword phrases, and keyword strings. Make sure to do your research and target the right keywords for your website.

Content

To improve your website’s ranking in search engine results pages, you need to focus on optimizing your website’s content. This means creating and publishing high-quality, keyword-rich content that is relevant to your target audience. The content needs to be easily readable, engaging, and free of errors. Publishing great content with a clear message increases the chances of attracting an audience that will stay engaged with your site for a long time.

ALT Tag

ALT tags are a text description of an image, and are used by screen readers to help visually impaired users understand what an image is depicting. They are also used by search engines to index images, so including keywords in your ALT tags can help improve your website’s SEO. When creating ALT tags, be sure to keep them short, accurate, and relevant to the image.

Internal linking

By linking to other pages on your website, you can help search engines understand the structure and hierarchy of your site, which can be helpful when indexing and ranking your site. Plus, internal links can help improve the user experience by providing visitors with additional information and resources.

And these are just a few of the most basic elements…

A lot of it, right? Plus, it doesn’t sound like a simple task. Working with a Limerick SEO agency can be extremely beneficial when it comes to on page optimization. They will have a wealth of knowledge and experience in the area, and will be able to help you make sure that your website is as optimized as possible. In addition, they can also help you to track your progress and ensure that your efforts are paying off.

The first step is finding an agency that specializes in optimization, like SEO Meath agency. Once you have found an agency, you will need to give them some information about your website. The agency will then take a look at your website and see what needs to be improved. After that, they will come up with a plan of action and start working on optimizing your website.

Wrapping up

Technical SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The process includes optimizing website code, structure, and content for both search engines and users. Optimization can be time-consuming, but the effort is worth it for businesses that want to earn higher web traffic levels and improve their visibility in Google search.

(fot. pexels.com)

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