How to choose a SEO agency? This is what you need to keep in mind!

Casandra Greer
It takes approx. 3 minutes to read this article

Do you want your website to get to one of the first positions in Google results? Then the best idea is to use the help of professionals who have no secrets about SEO. There are thousands of SEO companies on the market and we will tell you how to choose the best one.

SEO and positioning – concepts that are the key to online success

SEO is an extremely important part of positioning, especially as white label SEO services. Search Engine Optimization means taking care of the correct structure of the website and optimizing it to match search engine algorithms. This includes mainly activities related to editing the source code or removing possible technical errors. It’s not regularly talked, but UX is also important. That’s why SEO agencies take care of user experience testing (UX).On the other hand, positioning is a much broader term, which includes not only SEO, but also creating a mobile version of the website, taking care of users’ safety and link building.

What does an SEO agency do?

What can a SEO agency actually do for you? Such companies specialize in positioning websites, user experience testing (UX strategy), white label SEO service and online stores, helping their clients to achieve the highest possible position in Google search results. Their main task is to perform SEO audits, i.e. analyses of marketing and SEO actions implemented not only on client’s website but also on competitors’. Based on the results, the agency may proceed to on-site and off-site activities. These include creating content for the site with selected keywords, ensuring compliance with white label seo service, simplifying HTML code, internal and external linking, user experience testing mentioned before, or even social media activities

How to choose an SEO agency?

How then to choose the best SEO? First of all, the approach to the client and SEO itself is important. Avoid companies that promise results within a week, because it’s simply impossible – usually the first results are visible after about 3-6 months. You can also use the help of a recommended agency – nothing confirms the effectiveness of their services like testimonials from satisfied customers. One will recommend an agency from the NY, others will be in love with SEO in Louisville, and for this reason SEO in Louisville from their point of view, will be a must-have to co-work with. 

Equally important is the contract. The most advantageous from the point of view of the client is a settlement based on the effects, but few agencies offer this form of cooperation. Instead, you can opt for a contract for an indefinite period, but with not too long a notice period. Before signing it, pay attention to possible penalties, and if in doubt consult a lawyer.

What about the scope of services? An SEO agency that will provide you with comprehensive assistance is the best choice here – it will perform SEO audit, prepare strategy and keyword analysis and take care of all other activities necessary for effective positioning of the domain. It is also worth clarifying the rules of progress reporting, so you can be sure that the agency is really working on improving the visibility of your website in the search engine. Maybe SEO in Louisville will be the one that makes You unspoken to the powerful on the web, nothing is known, nothing is known…

Main image: Malte Helmhold/

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  • David Tailor 09.08.2022

    When I was planning to start positioning my website, choosing an SEO agency seemed like a nightmare to me. I wandered lost on multiple pages and compared offers to find the right one. In fact, I didn’t know what to pay attention to. The main problem was that I didn’t know the basics of SEO, and I didn’t know what these activities involved. Only after I bumped into a site:, and found out what SEO is all about, did I understand what a good agency characterizes. I declined several offers that were likely to be fraudulent and started working with the appropriate company that gave me the best results. I’m very pleased with this cooperation, and I definitely recommend entrusting your SEO to experienced specialists.

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