How to Start SEO: A Guide for Business Owners

Casandra Greer
It takes approx. 4 minutes to read this article

What is SEO? The short answer to this question could be search engine optimization, but there’s more to it than that. Essentially, search engine optimization (SEO) is the process of making small changes to your website in order to rank higher in search engines and get found by customers who are looking for your business online. If you’re a business owner and don’t have an online presence, you might want to consider starting with SEO right away to help ensure your business gets found by your target audience!

Understanding What SEO Is

SEO is a short form for search engine optimization. It is a long-term marketing strategy employed to improve a website’s visibility and organic search results in google and other global search engines.  In simpler terms, SEO helps ensure that your website appears on the first page of Google when someone searches for keywords related to your business. Many people use SEO strategies to get more visitors, but it’s important not just to drive traffic but also to understand what type of content visitors are looking for on your site. Using this information, you can then tweak the site accordingly and update it with new content that better matches what they want or need.

The First Steps in Starting an SEO Campaign

Before launching an SEO campaign, you must understand what SEO is and how it works. Once you have a solid understanding of the basics, you can begin developing a keyword list and performing keyword research. Once you have a list of target keywords, you can start optimizing your website for search engines. The final step is to track your results and adjust your campaign as needed. You should also be sure to measure the success of your SEO campaign by looking at metrics such as conversion rates, time on site, etc. If necessary, you may want to hire an Edmonton SEO company if you are not skilled in marketing and would like assistance with this process.

Common Mistakes Made in Starting an SEO Campaign

1. Not Defining Goals and Objectives – It will be difficult to measure success without a clear understanding of what you want to achieve.

2. Not Conducting Keyword Research – Without targeted keywords, it will be difficult to optimize your website and content for search engines. 

3. Not Optimizing Your Website – A well-optimized website is essential for ranking on search engine results pages. Consider implementing tactics such as keyword optimization, call-to-action optimization, title tags and meta descriptions.

4. Not Linking Your Site to Social Media Channels – Search engines like Google rely on links from other sites to rank websites higher on their SERPs (search engine result pages). Consider linking your site with social media channels such as Facebook, Twitter or LinkedIn.

Ongoing Management of an SEO Campaign

After your campaign is up and running, there are a few key things you need to do on an ongoing basis to ensure its success. First, track your progress and results so you can adjust your strategy as needed. Second, keep an eye on your competition and be ready to adjust your tactics if they start to outrank you. Third, ensure you’re regularly adding fresh, relevant content to your website – this will keep your visitors and search engines happy. Finally, consider investing in pay-per-click advertising campaigns or email marketing strategies to reach potential customers outside your site. With these tips in mind, it’s not hard to see why starting an SEO campaign has become so popular! Using, you can expand your SEO knowledge and improve your marketing skills.


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