WooCommerce and e-marketing. How to optimize your online store and stay ahead of the competition?

Casandra Greer
It takes approx. 4 minutes to read this article

Creating an online store can be an excellent way to sell your products and services, and many entrepreneurs are leveraging the ease of doing business online to do so right now. If you run an online store, or are thinking about starting one, you may be wondering how to market it effectively. In this post, we’ll discuss the importance of SEO marketing in online stores that use the WooCommerce platform. Today some basics but if you need more, check out this page: https://www.icea-group.co.uk/woocommerce-seo/

Why do we like shopping online so much?

We can shop from the comfort of our homes, we don’t have to deal with crowds, and we can take our time browsing through items. And let’s not forget the biggest perk of online shopping: we can find exactly what we’re looking for, without even leaving our house. 

In the age of COVID-19, online shopping has become the new norm. We like it because it’s safe, we can do it from the comfort of our own homes, and we don’t have to worry about your health. For example, 90% of Britons prefer to shop online, so it’s worth considering the activities of the SEO London agency.

What is e-marketing?

It is the process of using the internet to market and sell products or services. This can be done through a variety of means, including SEO, PPC advertising, and social media marketing. By using these techniques, businesses can reach a larger audience than they would if they relied on traditional marketing methods.

Purchasing platform: WooCommerce by WordPress

WooCommerce is a powerful e-commerce plugin that helps you turn your WordPress site into an online store. You can sell physical and digital products, manage inventory, take payments, ship orders, and more. And because it’s built on WordPress, WooCommerce is also SEO-friendly out of the box. That said, there are still some things you can do to optimize your WooCommerce store for even better search engine visibility. 

Pros and cons of WooCommerce

Overall, WooCommerce is a great platform for creating an online store. It’s user-friendly, has a ton of features and add-ons, and is relatively affordable. However, there are a few downsides. First, WooCommerce can be slow – especially if you have a lot of products. Second, it’s not the most SEO-friendly platform out there. If you want to rank well in search engines, you’ll need to put in some extra work.

Online store optimization – what to know?

Step 1: Keywords

You need to find out what terms people are searching for that relate to your products or services. Once you have a good list of keywords, you can start optimizing your website. Head over to Google’s Keyword Tool and type in some of the keywords you came up with in the search box.

Step 2: Categories and filters

When it comes to WooCommerce, one of the first things you need to do is set up your categories and filters. This will help potential customers find the products they’re looking for, and it will also help improve your store’s SEO. It also affects the level of UX (User Experience), which is also a ranking factor for Google. People make purchases, not robots.

Step 3: Unique product page 

Creating a unique product page is essential for two reasons. First, you want each product to be able to rank individually in the search engines. Second, you want customers to be able to find the specific product they are looking for when they land on your site. Take care of high-quality multimedia and descriptions, they are the most important.

Step 4: Opinions and comments

In order to get people talking about your online store, you need to actively participate in the WooCommerce community. That means commenting on other peoples’ stores, answering questions in the forums, and writing blog posts about WooCommerce. By doing this, you’ll not only get people interested in your store, but you’ll also start to build up a reputation as an expert in the WooCommerce platform.

Step 5: SEM and PPC

If you want to get your WooCommerce site ranking in search engines, then you’ll need to invest in some Search Engine Marketing (SEM). This can be done through Pay-Per-Click (PPC) advertising or by optimizing your website for search engine optimization (SEO). Both methods can be effective, but SEO is a long-term strategy while PPC is a short-term tactic. 

Wrapping up

The WooCommerce platform is one of the most popular ecommerce platforms available today. If you’re running an online store, it’s important to make sure your store is properly optimized for search engines. For this purpose, it is worth cooperating with a specialized SEO agency that will support your activities and allow you to avoid mistakes.

Main photo: Avel Chuklanov/unsplash.com

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