Profile on LinkedIn – how to create it and what to include?

Casandra Greer
It takes approx. 4 minutes to read this article

LinkedIn was founded to facilitate communication between companies, recruiters and job seekers. Whether you’re just looking for one or want to find a new one. This service will help you in both situations

Step by step on how to create an account

Creating an account on LinkedIn is very intuitive. Once you’re on the site, select “Join Now” and then enter your email and password. The next information you will need to provide is your first name, last name, country, and zip code. Remember that you cannot enter your nickname or company name in these places

If you change the place where you live, you can edit this information in your profile settings. In the next boxes, enter your position, company and industry – if you are not currently working, enter the ones where you were last employed. You can also update this information later in the “Work experience” tab

>> See also: How to write a CV? 8 proven tips

Based on these data, a list of suggested profiles of people you probably know because of a similar position or place of employment will be created. If you are still studying, you do not need to provide this information. The last step after completing the above data will be to enter the activation code in the appropriate field, which will be sent to your email address.

What information should I include on my profile?

As in many other situations, making a good first impression is very important on this site, so think carefully about what background you choose and how you complete your profile header and summary. As well as being eye-catching, they need to be as short and informative as possible. Recruiters and potential clients view a lot of profiles in a short period of time, so present the information they see first in a way that is easy to understand. At the beginning, think carefully about the audience you want to reach and what information could encourage them to visit your profile. In short – try to look at it from the perspective of an employer, customer or recruiter

Before you start writing about yourself, try conducting your own one-on-one interview. Answer the questions that would come up in a real one, which are

  • What are your strengths and weaknesses?
  • What sets you apart from the other people on LinkedIn?
  • What can you offer a person interested in your profile?
  • What experience and skills do you have that are useful in your industry?
  • How can you apply your knowledge to the position?
  • Only after answering these questions, create a summary.

The next step is to describe your work experience. Next to the job title, list what your responsibilities consisted of. Enrich the list with any activities you have undertaken that would be well-received in the industry you are applying to. Any courses, projects, internships, apprenticeships, volunteering, training will work to your advantage. Pay attention to the order in which you list them – put the ones that would be most desirable first. An interested person may not want to read through the entire list to find them.

Aesthetics are also important. A portfolio, photos or multimedia presentation will be an attractive addition to your profile, so design them to reflect your individuality and stand out from other accounts. However, just as in the summary, be careful not to let form over substance. Graphic icons and rich presentation design must not dominate the factual text. The division into paragraphs seems like a small detail, but it is also responsible for the clarity of the text. You probably already know that correct spelling is essential, so if something raises your doubts – be sure to check it.

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