Retailers are trying to replicate the customer shopping experience while avoiding interaction. On the other hand, experts warn that technology can expose valuable personal and biometric data
How has the coronavirus pandemic changed the e-commerce landscape?
Stores are opened and closed depending on government guidelines. This has sparked an attempt to recreate an integral part of the shopping experience by allowing customers to virtually “try on” clothes, shoes, glasses and even change their hairstyle or eyebrow shape. Analysts say that if consumers are presented with an automated representation of themselves, the likelihood that they will make a purchase increases. They are also less likely to return purchases.
Major retailers have been exploring augmented reality for years, quietly testing innovative apps and in-store mirrors. They are trying to replicate traditional fitting rooms. They stepped up their efforts when a coronavirus forced many people to shop online.
Some jewelry brands have also adapted to the trend. They have allowed shoppers to “try on” earrings via an app. Designer stores are also starting to operate in a similar way. Using the app, you can see how paintings, photos and other decorations will look on the walls. Zeekit, which provides augmented reality technology to brands such as Tommy Hilfiger and Adidas, is preparing to launch the world’s largest online fitting room. It is expected to feature hundreds of